Branding is more than just a logo or tagline; it’s the entire experience your customers have with your business. It’s about defining a unique identity that resonates with your target audience, establishes trust, and sets you apart from competitors. A strong brand is not just visually appealing—it communicates your company’s values, mission, and the promise of the customer experience. Effective branding helps shape perceptions, influencing how customers view your products or services and fostering long-term loyalty.